Story of ETRA
ETRA (Eco Transformation Through Responsible Alternatives) is the sustainable packaging brand of Sri Varu Industries, founded in 2025 with a vision to redefine the future of packaging.
As packaging accounts for nearly 50% of global plastic waste, we recognized the urgent need for environmentally responsible alternatives. This inspired us to develop an in-house proprietary formulation using naturally derived materials to manufacture 100% biodegradable packaging solutions.
By combining material innovation, advanced manufacturing, and uncompromising quality, ETRA empowers businesses to transition toward sustainable packaging without sacrificing performance.
Our mission is simple: to protect products, preserve the planet, and make sustainable packaging the new standard.
Why Choose ETRA
At ETRA, we are committed to redefining packaging through innovation and sustainability. Our 100% biodegradable packaging solutions are designed to deliver exceptional performance while minimizing environmental impact. By combining responsible materials, advanced manufacturing, and uncompromising quality, we help businesses transition to eco-friendly packaging with confidence. Every solution is created to be reliable, functional, and environmentally responsible, enabling our customers to meet their sustainability goals while contributing to a cleaner, greener future.
Our certified raw materials and additives meet international standards.
Our durable materials are developed with water-resistant biopolymers.
Our biocomponent materials and products are developed with a unique in-house recipe.
Our products are tailor-made to meet the needs of our clients.
Our products can completely biodegrade in the environment or can be recycled by polymerizing.
We follow all guidelines and standards laid by CPCB, India and our products fulfil international Biodegradable certifications.
ETRA is a brand dedicated to sustainable packaging. We develop environmentally responsible packaging solutions that combine performance, innovation, and sustainability for businesses across industries
Vision
To inspire a future where every package contributes to a healthier planet and a circular economy.
Mission
To redefine packaging through innovation by creating sustainable solutions that protect products, support businesses, and preserve the planet.
our portfolio
Our compostable raw materials have versatile applicaions across industries.
The future isn’t disposable
Let’s resolve to break the plastic cycle for a cleaner future.
